How to Embrace Collaborative Content

content-pros-jaybaer

Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

Baer Facts

Can You Trust Anything Mashable Says

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content […]

Youtility

IBM’s Watson Engages Customers with Youtility

Ask Watson

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Among […]

Social Pros 26 – Richard Owen, Satmetrix

SparkScore - Hilton

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Read on for insights from Jay Baer & Eric Boggs‘s Social Media Stat of the Week (This week: The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the […]

Social Pros 25 – Alison Carlman, globalgiving

Digg

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Alison Carlman of globalgiving. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week (This week: The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now […]

Social Pros 18 – Ike Pigott, Alabama Power

Most Important Social Network

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ike Pigott of Alabama Power. Read on for insights from Ike, and our Social Media Stat of the Week (this week: 16% of CEOs are active in social media). Listen Now Click the play button to listen here: […]

Social Pros 16 – Jay and Eric Strike Back

Old search engines

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.

Social Pros Podcast – Super Bowl Social Media Command Center

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson, CEO of Raidious, the social and content agency that built and is managing the Super Bowl Social Media Command Center. Read on for insights from Taulbee, our “Work It Out” advice segment, […]