Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The Death of Newspapers: Poisoned or Suicide?

February 4th, 2009 | Written By: Jay Baer
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The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers. Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing [...]

Tagged as: integrated marketing, Internet Advertising, local internet advertising, newspaper advertising, newspapers, traditional advertising

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Ad Networks Are a House of Cards – But a Great Deal

August 12th, 2008 | Written By: Jay Baer
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A groundbreaking study by the Interactive Advertising Bureau (IAB) and Bain & Company shows that ad networks’ share of display ad sales soared from 5% to 30% from 2006-2007. (Read the excellent full report here) It seems the rise in Internet advertising (~20% per year, according to eMarketer) is creating a flurry of new sites, and [...]

Tagged as: ad agencies, ad networks, advertising agencies, banner ads, behavioral targeting, iab, interactive advertising bureau, Internet Advertising, internet media buying, local internet advertising, online media

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91% of Top Digital Agencies Not Buying Their Own Brands on PPC

July 1st, 2008 | Written By: Jay Baer
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In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

Tagged as: agency self-promotion, cost per click, digital marketing, Internet Advertising, internet media buying, keyword selection, local internet advertising, new business, pay-per-click, ppc, ppc programs, PPC tips, search marketing, SEM, traditional agencies, Web site promotion

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Is 2006 the Tipping Point for Internet Ads in Arizona?

January 10th, 2006 | Written By: Jay Baer
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Malcolm Gladwell is an author, pundit, and Carrot Top doppelganger who doles out bite-sized business wisdom like popcorn chicken. He posits in The Tipping Point that when enough of the right people start to perpetuate a trend, it can catch fire and grow geometrically almost overnight. 2006 will be the year that local online advertising [...]

Tagged as: arizona internet advertising, Internet Advertising, local internet advertising

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