NHL Misses Net in New Campaign – Where’s Social Media?
- October 1st, 2008 | Written By: Jay Baer
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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]
Tagged as: digital marketing, integrated marketing, marketing tactics, media mix, national hockey league, nhl, search marketing, social media
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