Bloggers: Who Is In Your Fab Five?
- October 20th, 2008 | Written By: Jay Baer
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Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists [...]
Tagged as: advertising agencies, blog, blogger, blogs, conversion rate, email marketing, new business, PR firms, social media
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Ad Agency New Business Survey – Take It
- August 21st, 2008 | Written By: Jay Baer
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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program. With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects [...]
Tagged as: ad agencies, ad agency, advertising agencies, agency self-promotion, michael gass, new business
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Agencies Need to Embrace Digital Even If It’s Uncomfortable
- August 4th, 2008 | Written By: Jay Baer
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Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies
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91% of Top Digital Agencies Not Buying Their Own Brands on PPC
- July 1st, 2008 | Written By: Jay Baer
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In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]
Tagged as: agency self-promotion, cost per click, digital marketing, Internet Advertising, internet media buying, keyword selection, local internet advertising, new business, pay-per-click, ppc, ppc programs, PPC tips, search marketing, SEM, traditional agencies, Web site promotion
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