YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social networks 236  |  Add Yours

Social Media, Pretend Friends, and the Lie of False Intimacy

It’s not an illusion. We really are doing more with each 24 hours, as technology enables (or forces) us to interact and intersect and do and consume with unprecedented volume and vigor. We live our lives at breakneck speed because we can, because we feel we have to keep up, and because every macro and [...]

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Integrated Marketing and Media 56  |  Add Yours

The 5 Dangerous Realities of Social Media for Business

The 5 Dangerous Realities of Social Media   View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]

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Social Media Marketing 49  |  Add Yours

Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of [...]

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