Digital Marketing, Integrated Marketing and Media

5 Deadly Ad Buying Mistakes

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Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate. Although display advertising has room for improvement, there are many people who see its effectiveness, as […]

Community Management, Digital Marketing, Brand Communities, E-Commerce, Integrated Marketing and Media

Is Starbucks the Most Dangerous Competitor to Facebook?

starbucks digital network

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]