Is Social Conversation a Myth?

Mitch Joel, whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews), businesses have been trying to Join the Conversation [...]

Why the Digital Divide is Death to Your PR Firm

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]

Is Your Twitter Addiction Paying Off

Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found [...]

The Art of Social Media – Crowd Sourced Photography

Part 2 of this week’s 3 post series about social media case studies. Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work. As a food photography [...]

What Do Twitter Lists Say About Your Personal Brand?

Taking a long overdue page from the Seesmic and Tweetdeck playbook, Twitter.com recently launched Twitter lists, enabling you to segment the people you follow on Twitter into groups. This is particularly useful in organizing people by industry, geography, or even the type of content they typically tweet. But what’s more interesting is that Twitter Lists [...]