YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
baer facts 14  |  Add Yours

Are Social Causes a One Click Pony?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality, currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes [...]

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influencer outreach 24  |  Add Yours

5 Ways to Open the Social Side Door and Build Relationships

Ian Greenleigh (@be3d) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence, and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. [...]

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personal branding 51  |  Add Yours

Are You Passionate About Social Media, Or Obsessed?

Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm.   Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of [...]

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Book Reviews 16  |  Add Yours

Caring, Consistency, and the New Relationship Marketing

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be [...]

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personal branding 24  |  Add Yours

The 3 Keys to Social Influence

This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital [...]

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Book Reviews 56  |  Add Yours

Perception, Happiness, and Getting Anything You Want

I’ve read a lot of books. But I’ve perhaps never been personally impacted as much as I was reading Derek Sivers‘ new book Anything You Want. Part of Seth Godin’s Domino Project that’s rewiring the publishing industry from the inside-out, Anything You Want is a concise (one hour read) and motivational account of Derek’s experiences [...]

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Guest Posts 11  |  Add Yours

Diversifying Yourself Into a Platform Business

Guest post by Phil Simon, a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many [...]

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google plus 62  |  Add Yours

Popularity and Reciprocity are the Enemies of Connectivity

As I spend increasing amounts of time playing with Google Plus (see my analysis of it here), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more [...]

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PR 2.0 2  |  Add Yours

What the Playground Can Teach you about Social Media

Guest post by Stacey Acevero, social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each [...]

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Book Reviews 4  |  Add Yours

Build Your Business Smarter, Faster, Cheaper

David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I [...]

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