6 Ways to Revolutionize PR and Press Releases
- April 30th, 2009 | Written By: Jay Baer
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Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and [...]
Tagged as: pitchengine, PR, PR 2.0, press releases, public relations, social media, social media strategy
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PitchEngine Takes the Mystery out of Social Media Releases
- August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]
Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use
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