Agency Advantage Tools #2 – Yureekah

Yureekah Banner Ad Research

The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration.

Pop Up Ads: Necessary Evil, or Just Evil?

Adaptability may be the hallmark of the Internet advertising industry. Each time consumers start to tune out one type of online ads, another rises up to take its place. Like primitive amphibians, the Internet ad types continue to evolve based on market conditions and consumer acceptance. Perhaps the most insidious of these new ad types