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And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

September 1st, 2008 | Written By: Jay Baer
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Thanks to everyone who participated in the Palin PPC contest (see post below).

It was difficult to select 4 ads to test live on Google, but ultimately I choose these:
Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about McCain’s running mate
from James Archer (@jamesarcher)
I like this one because it’s a solid tease with a lefty [...]

Tagged as: agency self-promotion, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, quality score, Sara Palin, search terms

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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