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September 1, 2008 Written By: 14 Comments

And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

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Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s

Filed Under: Agency Promotion, Convince & Convert News, Search Marketing Advice Tagged With: , , , , , , , ,
July 21, 2008 Written By: 4 Comments

Agencies Need to be Testing Landing Pages

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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available

Filed Under: Campaign Testing and Optimization, Search Marketing Advice, Web site Analytics and Metrics Tagged With: , , , , , , , , , , , , , , , , ,