Convince and Convert Blog: Social Media Strategy and Social Media Consulting

September 16, 2011 Written By: Jay Baer Leave a Comment

Caring, Consistency, and the New Relationship Marketing

Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be

Filed Under: Book Reviews, personal branding Tagged With: content curation, content marketing, interviews, Mari Smith, personal branding, relationship marketing, social media books, The New Relationship Marketing

April 15, 2009 Written By: Jay Baer 8 Comments

Are New Customers Killing Your Company?

Buffer

(Originally written for MarketingProfs MPdailyfix blog) I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo? At the

Filed Under: Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing Tagged With: email marketing, integrated marketing, marketing strategy, relationship marketing, social media, social media ROI, social media strategy

I'm Jay Baer, a hype-free social media and content strategist and speaker. My company - Convince & Convert - works with companies to build integrated, measurable social and content programs. I've worked with more than 700 brands since 1994. How can I help you?

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