Are New Customers Killing Your Company?
- April 15th, 2009 | Written By: Jay Baer
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(Originally written for MarketingProfs MPdailyfix blog) I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo? At the [...]
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