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August 1, 2008 Written By: Leave a Comment

Agency Advantage Tools #2 – Yureekah

Yureekah Banner Ad Research

The variety and quality of banner ads online is truly staggering. From the infamous X10 Camera pop-up, to Punch the Monkey, to today’s highly engaging rich media video ads, turning out great banner creative is a universal challenge. For nearly every facet of the creative process, there are libraries that can be used for inspiration.

Filed Under: Digital Agency Toolkit, Digital Media, Internet Advertising Tagged With: , , , , , , , , ,
January 15, 2007 Written By: 2 Comments

How to avoid the 3 critical mistakes of online advertising

$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling.  In truth, online advertising trails only network television, local newspapers, and consumer magazines in total

Filed Under: Campaign Testing and Optimization, Digital Media, Internet Advertising Tagged With: , , , , ,