What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
Too many marketers evaluate their social media marketing efforts in misguided ways. Watch out for these all-too-common mistakes.
So, you’ve got a meeting tomorrow with your CEO to present results from your marketing efforts. Here’s what to focus on.
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
Are your marketing metrics giving you the full picture? Make sure you know how to identify the effects of a top-notch native ad campaign.
Marketing teams everywhere are strapped for resources. Good news: you’ve got a bottomless resource well sitting right in your own office.
Click-throughs shouldn’t be the only driver of ROI measurement. Look at marketing metrics like a target, and you’ll see the bigger picture.
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate. Although display advertising has room for improvement, there are many people who see its effectiveness, as […]
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]