Search Engine Copywriting | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
| Comments

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results:

McCain is 72 years old
Avg US life expectancy is 78 years
Is Palin qualified? Read This
DailyKos.com 1.31% Click-through rate

Sarah Palin’s Secrets
What the GOP doesn’t want you to
know about [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

Did you enjoy this blog post? Let me hear about it:
Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
| Comments

Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

Did you enjoy this blog post? Let me hear about it:
Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
| Comments

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

Did you enjoy this blog post? Let me hear about it:
Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

How to calculate your PPC budget and success

February 18th, 2008 | Written By: Jay Baer
| Comments

Q.
I’m interested in pay per click search engine advertising, but I don’t know how much it will cost. Help!
A.
Projecting costs for pay per click can be as mysterious as Britney Spears’ career plan.
Like success in Iraq, multiple factors determine your PPC budget and success level, and they are inter-related.
The single most critical decision in a [...]

Tagged as: keyword selection, ppc, PPC tips, search engine copywriting, search marketing, SEM

Did you enjoy this blog post? Let me hear about it:
Comments | Subscribe To This Blog | Sign Up For Our Newsletter

Share This Post:

Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing

August 1st, 2004 | Written By: Jay Baer
| Comments

Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin [...]

Tagged as: keyword selection, search engine copywriting, search engine optimization

Did you enjoy this blog post? Let me hear about it:

View comments

Comments | Subscribe To This Blog | Sign Up For Our Newsletter