Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Is Social Media Monitoring Ready for Prime-Time?

social media monitoring

Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software […]

Community Management, Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social CRM, Social Media Marketing, Social Media Monitoring

Social Media Makes Everything Marketing


It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) […]