Social Media Measurement

4 Parts of a Must-Click Call to Action

4 Parts of a Must-Click Call to Action

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.

Put Yourself on the Social Map: From Vagueness to Greatness

Erich Marx Nissan

Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some […]

Our Relationship to Technology is Changing; Don’t Get Left Behind

Shel Israel @shelisrael

Shel Israel, co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy, joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every […]

Social Media Measurement, Social Media ROI

How to Uncover Meaningful Social Data

big data

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate […]

Solving Klout’s “Warren Buffett Problem”

Matt Thomson, Klout

Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]