Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part
Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots
Guest post by Matt Ridings, founder of MSR Consulting, a Digital Relationship Marketing Agency in St. Louis. He’s @techguerilla on Twitter. I had an interesting phone call with a prospective client. I didn’t know him, and hadn’t worked with his (large) company. He was looking for a social media vendor, and was referred to me
Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social
A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of
I have been the champion of my fantasy football league two of the past four years, and while I’ve had a rough start to this season, I’m still the defending champion. And while I appreciate the winner’s check, having the trophy on my desk for a year is much, much sweeter. Trophies are important. They
