How to Match 10 Key Success Metrics to Your Blogging Strategy

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]

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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

An Enormous Opportunity
The huge (and expanding) reach of [...]

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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

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A Pinch of Social Media Makes a Helluva Broth

Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations.
Do you have [...]

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More Is More – A Social Media Case Study

The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]

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The Art of Social Media – Crowd Sourced Photography

Part 2 of this week’s 3 post series about social media case studies.
Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work.
As a food photography apprentice, Tyson [...]

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How to Integrate Social Media Into Your Marketing

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Olivier Blanchard – The Twitter 20 Interview on Social Media ROI

A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement.
His series of blog [...]

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Develop a Social Media Strategy in 7 Steps

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?
Then this is the blog post for you.
I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more [...]

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Why Social Media Helps the Rich Get Richer

Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that [...]

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