Do You Have the Guts to Expect Social Media Failure
- September 1st, 2010 | Written By: Jay Baer
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The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand [...]
Tagged as: optimization, social media failure, social media ROI, social media strategy, social media success metrics, testing
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Social Media is the Servant of Strategy, Not the Master
- July 14th, 2010 | Written By: Mike Cassidy
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Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing [...]
Tagged as: Mike Cassidy, social media for non-profits, social media operations, social media ROI, social media strategy, social media success metrics
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The More Things Change, The More Things Change
- May 27th, 2010 | Written By: Jay Baer
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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]
Tagged as: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados
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Are You Suffering From Premature Calculation?
- May 20th, 2010 | Written By: Jay Baer
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Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit [...]
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Are You Slow Enough to Succeed in Social Media?
- May 6th, 2010 | Written By: Jay Baer
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Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business” in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. In his own, story-filled way, he emphasized the point that we are in a period of unusual [...]
Tagged as: brand communities, Malcolm Gladwell, social media ROI, social media speed, social media strategy
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