Dave Morse, Online Marketing Strategist for Delta Faucet, joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to [...]
Breaking from Tradition: The Four Ms of Influence Marketing
I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. [...]
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social [...]
Using Creative Interactivity to Generate Facebook Results
What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it [...]
53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands
Every time I look through the results of The Social Habit, I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only. (you can get it all, and first, by [...]
New Research: Social Media ROI is Still a Challenge for 57%
Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses [...]
The 5 Top Google Analytics Reports for Social Media Marketers
Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
Not Tracking Social Media ROI is Your Fault
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI [...]
Is Social Media Strategy Required or Redundant?
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked [...]
The Hybrids are Coming: Evolution of the Prototype Marketer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic [...]
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