How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.
An Enormous Opportunity
The huge (and expanding) reach of [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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A Pinch of Social Media Makes a Helluva Broth
- December 16th, 2009 | Written By: Scott Severson
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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations.
Do you have [...]
Tagged as: adfusion, media mix, media recipe, scott severson, social media, social media integration, Social Media Marketing, social media ROI
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More Is More – A Social Media Case Study
- November 19th, 2009 | Written By: Jay Baer
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The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]
Tagged as: blogging, brand communities, social media, social media case studies, social media case study, Social Media Marketing, social media ROI, social media strategy, Spellbinders
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The Art of Social Media – Crowd Sourced Photography
- November 17th, 2009 | Written By: Jay Baer
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Part 2 of this week’s 3 post series about social media case studies.
Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work.
As a food photography apprentice, Tyson [...]
Tagged as: avatars, crowd sourcing, personal branding, social media, social media case studies, social media fine arts, social media ROI, social media small business, tyson crosbie
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How to Integrate Social Media Into Your Marketing
- November 3rd, 2009 | Written By: Jay Baer
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Tagged as: email marketing, market research, search marketing, social media, social media integration, Social Media Marketing, social media ROI, social media strategy, Webinars
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Olivier Blanchard – The Twitter 20 Interview on Social Media ROI
- September 30th, 2009 | Written By: Jay Baer
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A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement.
His series of blog [...]
Tagged as: olivier blanchard, social media, Social Media Marketing, social media measurement, social media ROI, social media strategy, the brand builder, Twitter 20, twitter interview, twitterview
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Develop a Social Media Strategy in 7 Steps
- August 20th, 2009 | Written By: Jay Baer
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Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?
Then this is the blog post for you.
I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more [...]
Tagged as: marketingprofs, social media, social media az, social media metrics, social media ROI, social media strategic plan, social media strategy
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Why Social Media Helps the Rich Get Richer
- June 3rd, 2009 | Written By: Jay Baer
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Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that [...]
Tagged as: conversation marketing, customer experience, social media, social media ROI, social media strategy
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