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PitchEngine Takes the Mystery out of Social Media Releases

August 15th, 2008 | Written By: Jay Baer
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Agency Advantage Tools – #3 In a Series
Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root.
Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story in an [...]

Tagged as: advertising agencies, agency self-promotion, pitchengine, pr agencies, PR firms, press release distribution, press release optimization, smpr, social media, social media press release, tools you can use

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
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