The evidence of newspapers’ decline as a primary source of information in America is everywhere. My local paper narrowed to a tabloid size yesterday, following USA Today, Arizona Republic, and many, many other papers. Essentially all newspapers have laid off significant portions of their staff. Some (like East Valley Tribune in suburban Phoenix) are printing
September 22, 2008 15 Comments
3 Reasons David Lee Roth is a Bad Internet Marketer
September 8, 2008 19 Comments
The Alarming Truth About Digital Marketing’s Imperfections
A One Legged Stool There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell
August 28, 2008 14 Comments
How Google Plans to Control TV Advertising and Crush Agencies
AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere. There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets.
