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Is Email Killing Your Company?

  • January 12th, 2009 | Written By: Jason Baer
  • | 17 Comments

Are you looking at your email program as a long-term investor, or as a day-trader?
A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and ham. [...]

  • 17 Comments

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Tags:

E-commerce, email, email marketing, email promotion, transactional email

Mobile Opt-in Flies at US Airways

  • November 20th, 2008 | Written By: Jason Baer
  • | 2 Comments

A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
Mobile [...]

  • 2 Comments

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Tags:

email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

15 Email Statistics That Are Shaping The Future

  • October 22nd, 2008 | Written By: Jason Baer
  • | 13 Comments

I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare)
I was joined on the panel by Katrina Anderson of iPost, and Annie Kinnaird [...]

  • 13 Comments

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Tags:

email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

The Future of Email Marketing – Think Holistically, Send Individually

  • September 24th, 2008 | Written By: Jason Baer
  • | 2 Comments

The demise of email has been greatly exaggerated.
While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an astonishing [...]

  • 2 Comments

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Tags:

digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email

When The Fonz Clicked Delete: Email has jumped the shark

  • June 20th, 2007 | Written By: Jason Baer
  • | No Comments

Like Lohan trips to rehab and Cardinals’ “this is our year” chants, most of us have had it up to here with email.  Spam has gone from annoying to ridiculous. I got an insane, indecipherable missive from a German derelict this week. 417 times. It looked like he slapped a sausage on the keyboard to [...]

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Tags:

dynamic content, email deliverability, email marketing, email promotion, email testing and optimization, transactional email, triggered email

Nothing Personal: SWM 35 seeks email marketing that’s relevant

  • January 30th, 2005 | Written By: Jason Baer
  • | No Comments

Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry.
Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm IDC. [...]

  • No Comments

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Tags:

dynamic content, email marketing, email testing and optimization, transactional email, triggered email

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  • Jay Baer

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    I'm Jay Baer. I'm a social media strategy consultant and trainer for public relations firms and leading corporations. I've worked with more than 700 companies (and 25 of the Fortune 1000) since starting in digital marketing in 1994. I conducted the first live interview on Twitter, and routinely interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants.

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  • Recent Posts

    • Crowdsourcing Your Dog Food
      July 2nd, 2009
    • Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
      July 1st, 2009
    • Build Thought Leadership Through Social Networking
      June 30th, 2009
    • Let’s Stop Swooning Over Social Media
      June 25th, 2009
    • Delegation Equals Death in Social Media
      June 24th, 2009
    • Observations on Day 365
      June 23rd, 2009
    • 4 Ways to Increase Share of Voice
      June 17th, 2009
    • Why Twitter Needs Its Bottom Spanked
      June 16th, 2009
  • Popular Posts

    • The 6 Dangerous Fallacies of Social Media
      October 08, 2008 (217)
    • Should Facebook Dominate Your Social Media Strategy?
      April 07, 2009 (55)
    • Delegation Equals Death in Social Media
      June 24, 2009 (52)
    • 7 Ways to Use Social Media to Build Stunning Brands
      April 28, 2009 (52)
    • Why Twitter Needs Its Bottom Spanked
      June 16, 2009 (52)
    • 5 Steps to Setting Social Media Limits
      May 27, 2009 (51)
    • Is Social Media Too Fast?
      April 22, 2009 (47)
    • Why Social Media Helps the Rich Get Richer
      June 03, 2009 (44)

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