Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is Email Killing Your Company?

January 12th, 2009 | Written By: Jay Baer
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Are you looking at your email program as a long-term investor, or as a day-trader? A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and [...]

Tagged as: E-commerce, email, email marketing, email promotion, transactional email

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Mobile Opt-in Flies at US Airways

November 20th, 2008 | Written By: Jay Baer
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A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. [...]

Tagged as: email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

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15 Email Statistics That Are Shaping The Future

October 22nd, 2008 | Written By: Jay Baer
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I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]

Tagged as: email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

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The Future of Email Marketing – Think Holistically, Send Individually

September 24th, 2008 | Written By: Jay Baer
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The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an [...]

Tagged as: digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email

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When The Fonz Clicked Delete: Email has jumped the shark

June 20th, 2007 | Written By: Jay Baer
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Like Lohan trips to rehab and Cardinals’ “this is our year” chants, most of us have had it up to here with email. Spam has gone from annoying to ridiculous. I got an insane, indecipherable missive from a German derelict this week. 417 times. It looked like he slapped a sausage on the keyboard to [...]

Tagged as: dynamic content, email deliverability, email marketing, email promotion, email testing and optimization, transactional email, triggered email