Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
Are you looking at your email program as a long-term investor, or as a day-trader? A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie
The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an
Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry. Email has literally transformed the way we communicate. 31 billion emails are sent every day in North America, according to research firm
