YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social networks 236  |  Add Yours

Social Media, Pretend Friends, and the Lie of False Intimacy

It’s not an illusion. We really are doing more with each 24 hours, as technology enables (or forces) us to interact and intersect and do and consume with unprecedented volume and vigor. We live our lives at breakneck speed because we can, because we feel we have to keep up, and because every macro and [...]

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personal branding 43  |  Add Yours

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

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