Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Think Bottom Line, Not Top Line, on Social Media ROI

December 3rd, 2008 | Written By: Jay Baer
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There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, [...]

Tagged as: marketing tactics, media mix, ROI, social media, Social Media Marketing, social media ROI, web site KPI, web site metrics

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5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

September 22nd, 2008 | Written By: Jay Baer
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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Tagged as: crazy egg, web analytics, Web site analytics, Web site Analytics and Metrics, web site analytics and testing, web site KPI, web site metrics, web site statistics, Web site testing and optimization

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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Behave Yourself: Who cares how many people come to your Web site? What do they do once they arrive?

August 1st, 2004 | Written By: Jay Baer
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Math is the curse of the Internet. True, it’s the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you’d ever want to know about your organization’s Internet success or failure is viewable numerically, if you [...]

Tagged as: Web site analytics, web site KPI, web site metrics, web site statistics

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