Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the
July 17, 2008 6 Comments
UPDATE: GoDaddy and the .Me Domain Disaster
UPDATE: Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online. It took one full hour to check out.
July 17, 2008 11 Comments
Social Media – Your Customers Are Talking About You Online
The Roar of The Crowd As appeared in bizAZ Magazine July/Aug 2008 edition Unless you’re selling specialized rivets to the military industrial complex via no bid contracts, chances are your customers are talking about you online. And not just via email, in a “hey mom, I think your accountant totally messed up your taxes” way,
July 1, 2008 Leave a Comment
91% of Top Digital Agencies Not Buying Their Own Brands on PPC
In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand
July 1, 2004 Leave a Comment
Making a List: Clicking it Twice
Consumers visit a limited number of Web sites each month. How can you make your site one of them? In the American way of thinking, if some is good, more must be better. Anything useful or interesting gets proliferated until it reaches gluttonous proportions. Cereal is good. But do we need nearly 100 varieties? How
