Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Brands Must be Social Media Selfish

January 20th, 2009 | Written By: Jay Baer
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Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]

Tagged as: affiliate programs, E-commerce, marketing strategy, marketing tactics, online reputation management, social media, Social Media Marketing, social media strategy, Web site promotion

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UPDATE: GoDaddy and the .Me Domain Disaster

July 17th, 2008 | Written By: Jay Baer
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UPDATE: Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online. It took one full hour to check out. [...]

Tagged as: .me, agency self-promotion, digital marketing, domain names, godaddy, marketing tactics, pr agencies, PR firms, search engine optimization, top level domain, Web site promotion

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91% of Top Digital Agencies Not Buying Their Own Brands on PPC

July 1st, 2008 | Written By: Jay Baer
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In a shocking (and embarassing) revelation today, AdWeek uncovered that of the 56 world-class digital marketing agencies featured in their Annual Report Card, just 5 are purchasing their own brand names in PPC. In fairness to the firms, most of them appear at or near the top of organic search results for their own brand [...]

Tagged as: agency self-promotion, cost per click, digital marketing, Internet Advertising, internet media buying, keyword selection, local internet advertising, new business, pay-per-click, ppc, ppc programs, PPC tips, search marketing, SEM, traditional agencies, Web site promotion

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Making a List: Clicking it Twice

July 1st, 2004 | Written By: Jay Baer
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Consumers visit a limited number of Web sites each month. How can you make your site one of them? In the American way of thinking, if some is good, more must be better. Anything useful or interesting gets proliferated until it reaches gluttonous proportions. Cereal is good. But do we need nearly 100 varieties? How [...]

Tagged as: email promotion, Web site promotion

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