Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Agency Advantage Tools #1 – Website Grader

Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing [...]

Google to Show Search Volume – Another Blow to Agencies

In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.  This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]

Botox For Your Web Site

Make these changes now to improve online results Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect [...]

Behave Yourself: Who cares how many people come to your Web site? What do they do once they arrive?

Math is the curse of the Internet. True, it’s the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you’d ever want to know about your organization’s Internet success or failure is viewable numerically, if you [...]