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Zontee Hou

Zontee is the author of the book "Data-Driven Personalization" and a marketing consultant who works with brands ranging from consumer goods to professional services.
Her 20 years of marketing industry experience includes advising the IMF, the UN Food and Agriculture Organization, Caesars Entertainment, Fidelity, and universities across the U.S. She was named one of LinkedIn’s 16 Marketers to Follow in 2021. She’s also been consistently named one of TopRank’s most influential content marketers and most influential B2B marketers, and her projects have been recognized by the PR News Platinum Awards, the Forrester Groundswell Awards, and the Content Marketing Awards. Zontee has also been a lecturer at Columbia University and at the City College of New York. Learn more about her at zonteehou.com.
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Zontee Hou
Humans vs. the Machines: Why You Shouldn’t Panic About AI Taking Over Your Job
Zontee Hou
Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data
Zontee Hou
Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
Zontee Hou
5 Steps to Power Marketing Decision-Making Through Data
Zontee Hou
5 Reasons You Must Pair Data and Storytelling
Zontee Hou
Which Social Media Measurements Matter Most? It’s All in the Customer Journey
Zontee Hou
4 Reputation Management Realities That All Brands Now Face
Zontee Hou
8 B2C Content Marketing Statistics and Trends for 2021
Zontee Hou
B2B Content Marketing Research for 2021: Key Takeaways and Trends
Zontee Hou
5 B2B Content Marketing Examples You Can Copy
Zontee Hou
4 Higher Education Content Marketing Examples that Any School Can Implement
Zontee Hou
What Is a Center of Excellence and Why Do You Need One?
Zontee Hou
Why Word of Mouth Is More Important than Advertising for Big Purchases
Zontee Hou
8 Key Statistics from Salesforce’s “State of the Connected Customer” Report
Zontee Hou
Your Ultimate Guide to SXSW Panel Picker 2019
Zontee Hou
Why Are B2B Marketers So Bad at Measuring Their Marketing Results?
Zontee Hou