About the Book
Marketers think they’ve seen it all, but they are usually blind to the truths of customer needs. Here’s how to move beyond data to get to real insights that will improve your marketing and build your business.
About the Author
Jay Baer
Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
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