Boosting Ecampus Efforts with a Solid Social Media Strategy
Reach and Maintain 95% Sales Penetration
Client
Location
Headquartered in Corvallis, Oregon
Services
- Social media strategy
- Tactical operational roadmaps
- Ongoing counsel
Situation
Overview
Oregon State University Ecampus has robust program offerings for full-time students, corporate clients, and professionals seeking ongoing education. All programs are delivered virtually from the same best-in-class faculty and staff of the 150-year-old institution.
Situation
Challenges
The Oregon State Ecampus marketing team was small but mighty, and they were often pulled in many directions. The team engaged with C&C to accelerate their strategic planning so that the Ecampus could better utilize resources to meet current and growing needs.
Specific challenges included:
- Limited visibility to data as well as understanding what the important measurements should include
- Ensuring the strategy allowed for future growth and nimbleness as needs arose
- Understanding how story-telling impacts customer decision making
- Finding the effective mix of program representation and enrollment goals towards those programs
Solution
C&C created a social media strategy for Oregon State Ecampus that encompassed research towards:
- Robust understanding & analysis of key audiences
- Full metrics evaluation and new dashboard recommendation
- Channel specific cadence and storytelling planning
- Social media management process efficiencies to offer greater personalization and community engagement on all channels
In addition to the master strategy, C&C created five prescriptive and detailed playbooks providing the Ecampus team the tactical operations to deploy in exactly the right order to achieve the business objectives to success.
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John Smith - CEO/President
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