Large National Dental Distributor Accelerates Content Marketing Efforts
Benco Dental had a small but growing content marketing program. C&C stepped in to assist them to create four small e-Books which helped Benco to get ahead of the content game and reach their audience more quickly.
With limited resources but a lot to say, Benco needed idea creation, copywriting and graphic design assistance to take their stories into actual usable marketing pieces.
As with many clients, Benco had many of the right pieces and ideas toward content marketing greatness. What they didn’t have was capacity to activate those ideas or decide which were the most important to the core target audience.
How C&C Helped
After understanding the challenges, C&C got to work. Through a short discovery session with the executive team and audience review, four key messages were decided and researched. C&C provided the direction, copywriting, and graphic design resources to make these idea come to life in usable content in a fraction of the time it would have taken to create in-house at Benco.
- Four eBooks were written and designed using four distinct key messages and bringing those to life through customer stories.
- Benco received ready-to-publish content which allowed them accelerate their marketing editorial calendar.
- Through the four written eBooks, dozens of atomization opportunities were available from infographic to pull quotes in social media and short stories to place in email newsletters.