Largest National Independent Moving Company Advances Content and Social Media Marketing Efforts
Client
With national moving capabilities, most of the JK Moving business is concentrated along the East Coast. With competing priorities and potential to grow the team, JK Moving needed a strategic roadmap to make some bigger moves in the near future.
Location
Sterling, VA
The Case
JK Moving had many audiences to serve. With audiences in both B2C and B2B as well as a philanthropic arm, they came to C&C seeking guidance and a plan to ensure all audiences were reached, but effectively as a small team was responsible for all marketing channels.
The Situation
JK Moving is a great place to work and the passion and care they take when moving is paramount to their brand. Additionally, they have handled high profile celebrity moves, government security moves, and do hundreds of military moves each year. How do they cover the gamut of stories, serve each their core audiences, and not overwhelm current marketing resources with the options?
How C&C Helped
- Specific action drivers for each of the key three audiences identified
- A full SWOT analysis of current social media performance
- The creation of content pillars by each audience and by aligned to the social channels from which an editorial calendar was created
- Creation of a new dashboard for accurate measurement and reporting to stakeholders
Results
The result was a clear roadmap for social media content across the enterprise. Taking into account the executive’s personal channels, the process of creating content and the correct metrics for success, JK Moving was positioned to turn good digital marketing into great.
Additionally, C&C was retained for 12 months following the strategic project to train up new team members, assist with additional content creation when needed, and refine the strategy as business details changed or challenges were presented.
