Reach and Maintain 95% Sales Penetration
Client
Oracle Marketing Cloud
Services
Situation
Oracle’s marketing team was in need of additional assets to help drive traffic to their Oracle Marketing Cloud blog, as well as increase their content depth and breadth on LinkedIn. They needed very short content pieces produced every week to increase brand equity and grow the number of subscribers to Oracle’s Inside Modern Marketing newsletter.
Challenges
The Oracle team faced the following challenges:
- Needing help sourcing and negotiating contracts with a long list of B2B thought leaders and influencers who would resonate with their audience
- Not having enough time or internal resources to design and execute a video series in-house
Solution
Convince & Convert partnered with Oracle to develop a weekly video series, with new videos promoted weekly via LinkedIn, YouTube and the Oracle blog.
The series was called “On the Fly” because content was offered in small bites (two mins or less) by marketing and customer experience experts who spoke about topics while they were traveling or at interesting locations. During the COVID pandemic, when traveling was shut-down, Convince & Convert was able to quickly adapt and the series shifted to “marketing during disruption.”
The videos were purposefully designed to be casual and authentic, but with some post-production polish to make sure the Oracle branding is consistent and strong.
Outcomes
- Convince & Convert contracted with 30 B2B influencers for the project, who also helped to promote the series across their social channels
- Oracle was able to take the videos and repurpose content across a variety of their owned digital channels, including 40 new blog articles based on each video topic
- The first series was such a hit, that the project continued for a 2nd season
Watch the series
- See the full line-up of topics and influencers on Oracle’s Modern Marketing blog
- Watch the videos here via the “On the Fly” YouTube playlist (one channel of many for the campaign)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
John Smith – CEO/President
Lorem ipsum dolor sit
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
0
%
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
0
%
