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Why Developing a Twitter Strategy is More Important Than Ever

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Customer Experience
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This Week in Realtime Media

Editor’s Note: It’s Monday, which means that we’re gearing up for a new installment of Realtime Today, a joint effort between Zignal Labs and Convince & Convert. In case you missed last week’s headlines, here are a few of the most important realtime media stories. To get the full scoop, subscribe to This Week in Realtime Media and get the full recap delivered directly to your inbox.

Black Monday

It was a jolting start to the week for financial sectors around the world, as Chinese stocks hit their biggest slump in over eight years.

“Black Monday” refers to the events of October 19, 1987, when the Dow Jones Industrial Average plunged 23% in a single day. With recent tradings seeing some of the steepest falls since the 2008 financial crisis, the name surfaced again after the news agency Xinhua sent out this tweet:

Instances of this magnitude have the potential to overpower economic fundamentals. In turn, our platform found that trending Black Monday stories center on companies trying to keep morale high. Screen Shot 2015-08-27 at 9.17.01 AMOther popular stories stemming from Black Monday were centered around tech stock:

Monday’s aftermath left all four tech giants with sizably smaller share prices. At their lowest points, Twitter was down 17.2 percent, Facebook 12.6 percent, Apple 11 percent, and Google 7.9 percent; however, most recovered by the end of the day.

All in all, Black Monday did send shock waves across media outlets, but most companies had a quick turnaround and were able to maintain a positive outlook. This headline sums it up best:

Screen Shot 2015-08-27 at 9.39.39 AM

Twitter in Makes Its Way Into Google Search

While we’re still in the tech realm, let’s touch on Google’s renewed partnership with Twitter. A deal between the two was struck back in February, where Twitter agreed to provide Google with full access to their streaming social content.

As of Monday, all searches made within English and mobile results are featuring relevant tweets at the top of the page:

This is a huge win for digital marketers (like me!), as they (we) can anticipate increased mileage from social media content marketing. Brands are also gearing up for this feature, as stories pulled in from our Newsroom show there is a greater incentive to cover trending industry events, and more opportunities to rank multiple time on a results page: Screen Shot 2015-08-27 at 9.52.08 AM

Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox. See you next week!

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