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How AI, Millennials, and Generation Z Are Shaking Up the Workforce

Authors: Jay Baer
Posted Under: Digital Marketing

How AI, Millennials, and Generation Z Are Shaking Up the Workforce

I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.

And whether you like it or not, your workforce is evolving. Figuring out how to work with millennials is a major pain point right now for executives and managers who want to bring in new blood, but it’s not just millennials that are coming to wreak havoc on your company. There is not one, but two new generations in town for you to worry about:

  • Generation Z (born 2001 – now)
  • Artificial intelligence

What is it going to be like to manage these in addition to the three other generations you’ve already got?

Alan Lepofsky is the VP and Principal Analyst at Constellation Research, which focuses on collaboration and helping companies improve the way work gets done.

Jeanne Meister is a Partner at Future Workplace, a firm dedicated to rethinking, reimagining, and reinventing the workplace.

Steven ZoBell is the Chief Product & Technology Officer at Workfront, a pioneer in work management software (and a partner of Convince & Convert).

Together on Tuesday, June 27th at 12pm ET/9am PT, they will present a compelling webinar that, frankly, anyone who works anywhere can benefit from, but especially managers the employ a wide range of people.

A famous trait of millennials these days is their need for independence at work. They want to work from home, they want to work flexible hours, and they want to learn new skills to help propel their careers. Many businesses have evolved as a result, and smartly, in my opinion, because you can’t stop change. You must embrace it. And as a manager, it’s your job to understand the needs of your team, figure out which ones benefit the company, and advocate for them to the powers that be.

Now, this is an ongoing process. People are special snowflakes and will always have different needs. Of course, you don’t need to play into all of them, but you need to be prepared with an understanding how to maximize these needs while still making sure your team is productive, focused, and ready to take on new challenges.

I hope you’ll join Workfront on June 27th for a rousing discussion on this incredibly relevant and interesting topic. I look forward to seeing you there!

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