I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the year. Conversations I’ve had with others in the marketing world seem to revolve around a desire to create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year.
Because time is of the essence, I’m diving right into the bottom line: You need to create some more sparks for your brand today. And you can.
This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. A great place to start is making the influential relationships you already have in place feel valued.
Here are some fantastic ways that marketers can convey value and capitalize on marketing relationships they already have in place for some quick brand wins to carry them out through this busy end-of-year!
Send a Surprise Gift
Surprise your happiest consumers, brand fans, and influencers who have been loyal throughout the year. Try to think of something photo- or content-worthy, so they can integrate it into a post.
Taco Bell once sent thank you gifts to their most passionate fans and earned a ton of content and photo opps tagging their brand.
Co-Create Visual Content
We are all suffering from short attention spans, so who doesn’t love a simple infographic or video? Team up with a handful of your favorite influencers to create something that their audience would love. You share, they share— win!
Cuisinart has generated some creative content that is simple but shareable, highlight both the blogger logo/name as well as their brand.
Create a Program for Top-Performing Influencers
Offer unique links for each influencer to use, so you can track their performance and compensate them. Usually brands offer financial compensation for conversions and online sales or prizes for influencers who bring in the most traffic.
NatureBox has always done an epic job with their affiliate and influencer programs.
Capitalize on Gift Guides
Almost every brand seeks out gift guides, so make sure you are looking for niche topic gift guides. Contact the content creators who like you immediately, and see if you can be part of their gift guides. Don’t forget to promote their guides on your own channels.
Run a Giveaway
This is a simple yet effective way to make sure an influencer’s network is engaging with content mentioning your brand. Rafflecopter has a widget that lets brands organize giveaways with bloggers very easily.
Put Your Fans in the Spotlight
Amplify all earned media that consumers and influencers have posted about your brand in the last year. Instead of using your social channels and blog to talk about your own brand, use those channels to convey the “third party voice” about your brand. Don’t forget to have a call to action at the end of these messages!
Lowes is a great example of a brand who pushes the consumer voice to the front of their messaging. They gather and promote tutorials and consumer ideas and share them in all branches of their digital messaging.
I’m such a nerd for examples of brands doing awesome things for their consumers, so if you have such a case, please share it with GroupHigh on Twitter: @grouphigh
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