Skip to main

Internet Advertising to Grow 20% in 2008

Authors: Jay Baer Jay Baer
Posted Under: Digital Marketing
Listen to this Article

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.

Top categories for online advertising spend include:

  • Finance, insurance, real estate – 29.6% of overall spend
  • Media and entertainment – 25.2%
  • Retail – 13.8%
  • Other – 12.9%
  • Auto – 8.6%
Despite big cuts in auto marketing in broadcast and print, online ads for automakers were actually up 3.8% in the first quarter. (see my blog post about auto advertising online, and why it works)
According to Bernstein’s forecast, even a significant worsening in overall economic conditions wouldn’t deter Internet advertising growth much. In a full-blown recession scenario, they predict online ads would still grow by 17%. (See my blog post on “Why Digital Marketing Will Thrive in a Recession” for more on this topic).

The Question for Agencies…

This research begs an obvious question for agencies? Are there other elements of your business that are likely to grow by 20% this year? If not, is it time to ramp up your digital capabilities?
Any agency readers of Convince & Convert care to comment about their digital progress in 2008?

How I help ad agencies & PR firms get better at digital marketing>>
Get my blog posts in your email>>

Blog Banner Image

Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer

Ready to Get Started?

I am looking for...