When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose.
The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused.
When you’re wishy-washy, there’s a lack of definition. Thus, there’s a lack of authenticity. When you contradict yourself, there’s lack of definition. Thus, there’s a lack of authenticity. When you always agree, follow the crowd and never stand for something on your own, there’s a lack of definition. Thus, there’s a lack of authenticity.
Being authentic means you know who you are. You define your place and parcel in life. You stand for something. And by being true to that something, no one ever questions the truth about you.
(Get the details on the Power Of series, including calendar of contributors)