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The Power of Influence

Authors: Mark Schaefer Mark Schaefer
Posted Under: Digital Marketing
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Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny.

While struggling to make ends meet, she received a letter from Bank of America stating that if she didn’t keep a minimum balance of $20,000 in her account, she would be assessed a $5 monthly fee.

Molly had enough.

She connected to people through tweets, blogs and an online petition and within two weeks she had 300,000 names backing her plea for the bank to stop. A week later, they did.

Welcome to the Era of the Citizen Influencer. It no longer matters what you look like, where you were born, or the color of your skin. Everyone can publish content, make it soar, and have a voice.

Will you join us?

(Get the details on the Power Of series, including calendar of contributors)

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