What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need.
I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes and descriptions are embracing Youtility as the way to break through in today’s hyper-competitive environment where every cute puppy video and new meme jostles for attention with company messages.
One of the new trends in Youtility (so new that almost none of these examples are in my book) is taking the principle offline, bridging the gap between the physical and the virtual in incredibly useful ways.
So, how do you go about creating marketing people actually crave? My friends at Hubspot put together this handy infographic to help you. Enjoy!
Please include attribution to ConvinceandConvert.com with this graphic.
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!