Skip to main

Why You Need a Facebook Video Strategy Right Now

Posted Under: Jay Today TV
Hosted By
Listen to more Jay Today TV:
About Jay Today TV:

Welcome to Jay Today, 3-minute lessons and commentary on business, social media, and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations, and inspiration. Jay Today is the show for you.

How does Jay Today get produced? Here’s exactly how we do it, step-by-step.


Facebook has changed their algorithm AGAIN, this time to value time spent on posts. Video is the key to this rubric, says Jay Baer in this episode of Jay Today.

Facebook doesn’t just want to help you promote your website. Maybe they want to replace your website?
Facebook announced that they are making yet another change to the news feed algorithm. This time they have determined that if you spend a disproportionate amount of time on a particular Facebook post, even if you do not engage with that post, even if you do not like it, if you do not comment on it, if you do not share it, if you just spend time on it, so you stop scrolling and you watch, read, etc., if you’re reading the comments, etc., then they will give it extra love, and they will show it to more people in the news feed.

Now this is not a coincidence, because as you probably remember, Facebook is now encouraging publishers to produce and publish content directly on Facebook. That means not linking to a post on your page, your website, or your blog, but actually publishing directly on Facebook natively. The same thing is true, of course, of video. Facebook wants you to upload video on their platform, not link to it on Youtube or elsewhere.

Facebook is Using the Algorithm Hammer to Get Your Content

Facebook is using their own algorithm to even further incentivize marketers and businesspeople to publish on their platform natively. This is not an accident.
This makes be realize two thing:
1. Should you have a different publishing schedule and strategy for Facebook as opposed to what you’re doing on your own sites? I’m not sure yet.
2. Video is now even more important on Facebook. If you’re watching a video, you are probably spending more time on that than you do reading a regular post, meaning that video will get more credit based on this new tweak to the algorithm.
If you don’t have a Facebook video strategy, my friends, I think it’s time that you get one.

Sprout Social Shoutout

Mark SchaeferToday’s Sprout Social Shoutout is for my friend Mark Schaefer . His blog, {Grow} is one of the best in the land, and he first alerted me to this algorithm change over there. Also, his book “The Content Code” is a must-read.

This video is f01-sprout-social-logo-MAINrom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube, iTunes (as a video podcast, and now as an audio podcast too), and at candidio_logo@2x The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service – check out their easy new video templates!).

Other Jay Today Episodes This Week:

Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer