Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Furthermore, 6% of social posts don’t include text, since they’re just images or videos.
We saw this proven again and again at Super Bowl XLIX, the first rounds of the 2015 NCAA March Madness Tournament, and even last week at Social Media Marketing World 2015—the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.
Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation? Think again. It’s time to complete your social media strategy with location-tagged posts, and there are infinite ways to leverage this data for your social listening and engagement campaigns.
So, what are the top five ways you can activate your location-based social media data to ensure you hear the complete conversation?
Event Marketing and Monitoring
Receive honest feedback from attendees at the event by monitoring the conversation at the venue. Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.
Customer Service
Find customers having issues who need your attention but don’t include the brand name in their posts. Quickly address and resolve problems with marketing campaigns, and monitor location staff to ensure proper service is being provided.
User-Generated Content
Showcase fan and influencer content to humanize and celebrate your brand.
Competitive Intelligence
Gain intel on a competitor’s product or services, and use the social data to monitor your competitive set. Learn from the conversations in other locations to improve your marketing, customer service, and operations.
Lead Generation
Join the conversation at customers’ decision-making moments. Use social data to target users based on urgency, interest, and proximity.
Download the Marketer’s Roadmap to learn more today and ensure you’re not missing any conversations.
