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How Business and Politics are Staying Competitive in Digital

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Social Media
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This Week in Realtime Media

Politics: The First Democratic Debate

You heard it straight from us on Tuesday: What happens in Vegas, will be visualized—in realtime—via Zignal Labs.

And it sure was. Let’s start with the participants!

Sanders! Clinton! Trump…?

While the latter wasn’t even at the Wynn on debate night, The Donald was still buzzed about more than most of the people that were. His decision to live tweet the #DemDebate earned him more media mentions than Jim Webb, Lincoln Chafee, AND Martin O’Malley.


As for the actual participants…

Bernie Sanders captured 43% of the media chatter during the debate, followed by Hillary Clinton with 33%. Jim Webb was a solid third place, earning more mentions than Lincoln Chafee and Martin O’Malley combined. Perhaps this was because he was complaining about not getting enough speaking time:


Some of the debate highlights?

Bernie Sanders was a key player in two of the biggest moments of the night. His line about Clinton’s email prompted the largest spike for both of the front runners. Additionally, his praise of Jim Webb’s war record led to the former Virginia Senator’s biggest social media moment of the night:


Finally, when it came to the issues being discussed, here is the breakdown of what was tweeted the most:


In all, it was another exciting night in politics. Zignal Labs pulled in more than 2.2 million #DemDebate mentions during the 2-hour event. It’s interesting to note the conventional wisdom from Washington’s elite labeled the debate as a TKO for HRC. As many Sanders enthusiasts on Twitter were happy to note, he received the most mentions, and he also gained the most followers of all candidates that evening. Only time will tell if this means more support at the polls.

Business: Carnival Cruises into China

Pack your bags—you now have more options for boating straight to China!

On Tuesday, Carnival Corporation announced it is expanding to have six (6) China-based cruise ships by next year. And by 2017, they will reach eight (8) full-time ships, as both their namesake brand and the upscale Aida lines are added to the mix.

With all of the recent Chinese economic turmoil, is this a a calculated wager that the tourism industry grow? We think, YES.

Once news of the Chinese expansion broke, Asia took the lead in mentions among all of Carnival’s markets.

The general response from the most influential posts in both traditional and social media is full of speculation.
Screen Shot 2015-10-14 at 11.58.19 PM
Asia is a market that has yet be be tapped, and China is the world’s most populated country. This Chinese expansion may be Carnival’s opportunity to take advantage of what could potentially become the world’s largest cruise market.

Technology: The Largest Tech Deal Ever

After taking his company private just two short years ago, Michael Dell has made another prominent move in an effort to stay competitive in the information technology industry.

On Monday, Dell made the move to purchase storage provider EMC in a deal worth more than $60 billion. As stated by The New York Times, “Buying EMC would give Dell one of the biggest names in computer data storage, adding to existing offerings like network servers, corporate software and mobile devices.”

Mentions of the purchase were especially notable among print media, spiking several times since the news initially broke on Tuesday:
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The widespread coverage outside of the social media realm  proves yet again that when news breaks, Twitter only holds so much clout in spreading the story.

Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox. See you next week!

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