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How #DisruptSocialSMW Stole the Show at Social Media Week

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Social Media
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This Week in Realtime Media

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice.

Total Mentions

Since kicking off on Monday night at the opening reception, #SMWNYC conversation has generated over 26,000 mentions, averaging 161 mentions per hour. The highest spikes in volume occurred on Tuesday, Wednesday, and Thursday:

Keynote Addresses

With the keynotes kicking off on Tuesday morning, much of the conversation centered around who was giving presentations. Among Tuesday’s speakers, it was opening speaker, Mark Thompson of The New York Times, that made the most noise:

Looking at the timeframe just after his keynote, four of the five most popular tweets stemmed from what he delivered…

…and our Newsroom picked up 98 stories about Mark Thompson from 10:45 AM to 11:00 AM:

For The New York Times CEO, “Pivoting an Icon” appears to be a successful keynote address. Based on the mention volume and the responses displayed across the web and social media, the presentation on how the publication prepared to succeed in the digital age resonated with those in the audience and beyond.

Pizza Rules the Internet

On Wednesday, it was a panel discussion with the team at BuzzFeed that got the conversation going. While nostalgia, animals, and emojis were all mentioned as some of the most popular trends on social media, food (namely pizza) took the top spot.

As soon as it was expressed that “Pizza Rules the Internet,” the crowd at Social Media Week immediately took note. In fact, the pizza emoji was at the center of our #SMWNYC Emoji Cloud for the entirety of Wednesday:

Facebook Reactions

Another hot topic to come out of Day 3? Facebook Reactions:

News of Reactions replacing the ‘Like’ button on Facebook broke early Wednesday morning, and the story remained hot among #SMWNYC crowds throughout the day.

By midday, the majority of the most popular tweets around the event focused on the launch of the new Facebook feature:

It may be too soon to tell what the reaction to Facebook Reactions looks like. However, news of this major release by the social media site will most likely continue to circulate among the #SMWNYC crowd and beyond as they are used more and more.


The largest spike in mention volume occurred on Thursday afternoon, following a panel discussion with NASDAQ and TheSocialArchitects.

Named the #1 must see event at #SMWNYC, the panel seemed to live up to all of the hype based on how many people were talking about it.

The event’s official hashtag dominated all of the Social Media Week Hashtags…

…with more than 1,300 mentions on Thursday alone.

Additionally, the NASDAQ-sponsored event prompted a full-on discussion the stock exchange. Among #SMWNYC event venues, NASDAQ was the clear winner in mentions:

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