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Mixed Emojis Flood the Rising Tech, Business, and Political Debates

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Social Media
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This Week in Realtime Media

Business: #PRSAICON

Last week got off to a busy start in Atlanta, as the Public Relations Society of America held its annual international conference. From its Sunday kick-off, to its Tuesday wrap-up, #PRSAICON generated well over 15,000 mentions: Screen Shot 2015-11-12 at 8.21.55 AM Among the chatter, “PR” was (unsurprisingly) a top issue, along with “branding,” “marketing,” and “advertising.” Screen Shot 2015-11-12 at 8.26.52 AM

In terms of speakers, Daniel Lubetzky carried the share of voice with 19%, followed by Sheryl Connelly and the Weather Channel’s Jim Cantore. Also, we’d like to give a special shout-out to our CEO, Josh Ginsberg, who gave an awesome presentation at PRSA, and carried 2% of the speaker conversation: zOnuaWk5uo

We looked at which attendees were dominating the PRSA talk on Twitter. Top authors include Matt Lush, Ai Zhang, Aaron Krish, and Sarah Abigail Jackson:
Screen Shot 2015-11-12 at 8.24.44 AM

We were honored to attend and sponsor the conference this year, showcasing a 12-screen Zignal Command Center in the venue’s atrium foyer. Thank you again to PRSA for having us, and to everyone who stopped by to learn more about Zignal Labs!

Note: If you are a PRSA member, stay tuned for a special wrap report coming your way before Thanksgiving.

Politics: GOP Debate

Tuesday night in Milwaukee, our favorite gang of Republicans reconvened once again for the fourth GOP debate. Throughout the evening, we tracked more than 850,000 mentions, with minimum wage and taxes at the forefront of conversation:

Looking at the candidates, John Kasich certainly made the most noise among the pack…

totalmentions …even topping Donald Trump in media attention, who is notorious for dominating the political media spotlight: kvt24124 In terms of what was being shared by debate viewers, musings from both Bernie Sanders and The Daily Show were the top tweets of the evening: Screen Shot 2015-11-10 at 7.40.52 PM And just like we’ve seen in debates past, there were many mixed emojis as the candidates took the stage. When looking at the three candidates that pulled in the most mentions, we found these were the most popularly used emojis: top3-candiate-emojis Compared with earlier debates, there were no great show-stopping moments on Tuesday night in Wisconsin. Still, discussion among viewers was very strong. This debate provided an outline of important GOP issues, which is sure to be helpful in determining the eventual nominee.

Tech: #TacoEmojiEngine

In recent weeks, Taco Bell has been the subject of some troubling headlines when one of their executives attacked an Uber driver. BUT, as seen below, the launch of a new image-centric launch has generated overwhelmingly positive sentiment around at least one company initiative:

Screen Shot 2015-11-11 at 10.39.04 AM

The #TacoEmojiEngine is a “Twitter-based, instant-response feature that churns out 600 photos and animated GIFs, all to celebrate the arrival of the new taco emoji.” As seen below, Twitter users can simply tweet @TacoBell with the taco emoji and another emoji, and an amusing mashup image of the two is tweeted back at you:

Our takeaway? As forecasted in a previous #TWIRM, more and more businesses are employing emojis into their marketing strategies. Taco Bell used the release of the new taco emoji for a campaign that is earning positive attention in the media, while serving as a healing method as the company recovers from a ton of negative press.

BONUS THIS WEEK: Read our special focus on The Starbucks Holiday Hullabaloo.

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