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Why Burning Man is the Next Frontier of Networking

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Social Media
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This Week in Realtime Media

Editor’s Note: It’s Monday, which means that we’re gearing up for a new installment of Realtime Today, a joint effort between Zignal Labs and Convince & Convert. In case you missed last week’s headlines, here are a few of the most important realtime media stories. To get the full scoop, subscribe to This Week in Realtime Media and get the full recap delivered directly to your inbox.

Apple Introduces New Technology

What’s new with Apple?

A lot.

Their Fall 2015 keynote took place on Wednesday morning, and the company came fully loaded with new product announcements. Some of the highlights?

Many were excited to see the addition of rose gold options for devices:

As well as pencils, engineered specifically for Apple products:

Giant iPads were also a hit:

Along with the revamped version of Apple TV:

Of these products, we found that the new iPhone 6S is receiving the most mentions. For Apple, the highest number of sales will likely continue to come from their line of cellular devices:


Burning Man Continues to Jump the Shark

Back in the day, Burning Man was a small and mostly obscure event, where people would gather to celebrate the arts in the desert. In recent years, it has escalated to more than 70,000 attendees (including celebrities), and is being described as “the next frontier of networking.”

We tracked Burning Man this year, and found that several famous figures were at the center of the conversation. Our word cloud shows that model Cara Delevingne and popstar Katy Perry were the among the most mentioned:

Screen Shot 2015-09-09 at 4.08.28 PM
As of Friday, September 11, Perry was also atop the Top Authors by Mentions on the event’s Twitter “Leaderboard”:

Screen Shot 2015-09-10 at 11.35.22 AM

Other key past and present attendees include members of Silicon Valley’s elite — Mark Zuckerberg, Sergey Brin, Larry Page and Elon Musk — have all made the trek to Black Rock City. While the Playa’s extremities make it hard for businesses to put up billboards or sponsor activities, having some of the world’s top business leaders in attendance would certainly prompt ticket purchases. This week’s top trending stories for Burning Man provided commentary on how the tech industry is taking over the festival:

  1. Mark Zuckerberg Took a Helicopter To Burning Man To Serve Grilled Cheeses
  2. Why Sergey Brin and Elon Musk May Be Trying to Make Burning Man a Year-Round Event
  3. Why Burning Man is Silicon Valley
  4. What Burning Man teaches us about marketing, humanity

Our takeaway: As Burning Man grows each year, sovereignty from branding and corporations will continue to dwindle.

Jay Baer Takes the Content Marketing World Cake (#CMWorld)

It has been an exciting week in the digital marketing sphere, as Content Marketing World‘s annual conference was held in Cleveland, Ohio.

The event included over 150 sessions from leading brand marketers, covering everything from strategy to integration and measurement. Additionally, there were over 3,500 attendees, 225 speakers, and 550 brands participating.

The chart below shows the speakers with the most mentions over the event’s three-day span:

Screen Shot 2015-09-10 at 12.45.27 PM (2)While it looks like David Beebe spiked on the most mentions on Wednesday morning, we found that Jay Baer was the most talked about overall:

Zignal Labs was front and center, exhibiting at this year’s #CMWorld. Thanks to everyone that stopped by our booth to experience the Zignal Labs Command Center in action!

Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox. See you next week!

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