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Why Snapchat 2.0 is Necessary for Digital Marketers

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Social Media
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This Week in Realtime Media

The Launch of SoundCloud Go

Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee. In fact, comparisons Soundcloud to its competitors (namely, Spotify) is dominating buzz around the launch:

SoundCloud requiring subscribers to pay for ad-free music has caused a lot of upset among those discussing the launch on Twitter. ?, or Loudly Crying Face, is the most heavily tweeted emoji within the SoundCloudGo conversation, followed closely by ? (Unamused Face) and ? (Expressionless Face):

While SoundCloudGo may have appeared to upset those that enjoyed listening to ad-free music on the platform at no cost, negative sentiment is still overwhelmingly low:

Because the majority of those contributing to the discussion are doing so in either a positive or neutral manner, a low volume of SoundCloud enthusiasts will likely continue to use the platform, whether they decide to upgrade or not.

Snapchat 2.0 has Arrived

Last week, Snapchat provided a new software update, offering users an abundance of new features.

New and improved items include auto-advanced Snapchat stories which play the next Story in your list automatically,  200 new stickers in private chats, Video Notes in Chat, Video or Audio Call someone even if you aren’t already text chatting, and much more.

The launch of Snapchat 2.0 caused the platform to jump to the forefront of social media chatter, spiking in mentions on Tuesday evening.

This momentary popularity started with a TechCrunch article describing the Launch of Snapchat 2.0, identifying the enhancements as ones that contribute to the platform not becoming a “disappearing teen fad.”

Was the update an attempt to get people to take Snapchat more seriously? Perhaps.

As stated in TechCrunch:

“Snapchat is the floor-to-ceiling window observation deck into someone’s life. It sees every type of communication humans have invented: video, audio, text, symbols, and drawings. Beyond virtual reality and 360 video — both tough to capture or watch on the go — it’s difficult to imagine where social media evolves from here.”

As social media evolves from here, it will be interesting to watch the impact this update has on businesses and marketing. Snapchat is already recognized the fastest-growing social media network today, and 2.0 has seemingly drawn even more attention to the platform.

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