March 2013
- Destination CRM: Why “Helping” Is the New “Selling” for Businesses by Kelly Liyakasa
April 2013
- MarketingWeek: Youtility: Helping Others to Help Yourself by Lucy Handley
- Forbes: Marketing Rules: Customers Want Help Not Hype by Capital One Spark
- Forbes: Five Ways Helpfulness Wins Hearts and Sales by Kare Anderson
May 2013
- Les Affaires: Comment faire un malheur sur les médias sociaux sans être intéressant by Kelly Liyakasa
- Metro: Youtility, comment gagner et fidéliser des clients tout en aidant by Valeria Landivar
- CIO Insight: Ten Books to Boost Your CIO Edge by Dennis McCafferty
- Digital Marketing News: So Many Sides of You by Allison Schiff
- Small Business Computing: Providing Useful Content Trumps Selling by Janine Popick
June 2013
- Entrepreneur: 5 Ways to Use Twitter Beyond the Basics by Jane Porter
- Direct Marketing News: Content for a New Type of Customer by Jonathan Prezant
- 800ceoread: Thinker in Residence: Jay Baer on Business & Books by Sally Haldorson
- 800ceoread: Thinker in Residence: A Q&A with Jay Baer by Sally Haldorson
- KnowledgeBlocks: Taken from Youtility by Sally Haldorson
- B2B Marketing Insider: Marketing That Helps People? An Interview with Jay Baer by Michael Brenner
- Travel Market Report: Transform Your Business by Being Truly Useful by Harvey Chipkin
- Hoteliers: Why Just Being Useful is the Secret Marketing Edge for Hospitality by Jay Baer
- Amazon review: Practical insights on how and why customer-centric marketing can create or increase demand for the given offering by Robert Morris (Amazon Top Reviewer)
- The Engaging Brand: Smart Marketing is about Help not Hype with Anna Farmery
- Rain Today: How to Create Useful Content that Buyers Love – An Interview with Jay Baer
- Marketing Sherpa: Social Media Marketing: Can you compete with your customer’s mom? (video) by Daniel Burstein
- Forbes: 3 Marketing Myths That Are Costing You Sales by Dorie Clark
- Human Business Way: Jay Baer and the Future is Youtility with Chris Brogan
- Business2Community: Marketing That Helps People? An Interview with Jay Baer by Michael Brenner
- Business2Community: Why Being Amazing Isn’t A digital Marketing Strategy by Jay Baer
- El Observador: El marketing altruista se impone y genera beneficios by Carolina Bellocq
- Top Coder: Youtility: Why User Experience Must Now Become Useful Experience by Clinton Bonner
- CommsCorner: Help vs. Hype: Marketing’s Most Intriguing Battle Heats Up by Adam Vincenzini
- Digital Relevance: Turning Marketing Upside Down With Jay Baer’s Youtility by Chad Pollitt
- Content Marketing Institute: Why Creating Content that Users Want Isn’t Enough by Jay Baer
- Frank J. Kenny Blog: Critical Chamber Building Tips from Jay Baer, Author of Youtility by Frank J. Kenny
- Huffington Post: Youtility: An Interview with Jay Baer by Phil Simon
- Social Business News: The Business Case for Unlocking Knowledge in Enterprise by Michael Brito
- Shift Communications: Atomize Your Useful Content to Increase Exposure by Jay Baer
- Kikolani: 3 Free Online Tools for Customer Insights by Jay Baer
- Elaine Fogel Blog: Youtility – Smart Marketing About Help not Hype by Elaine Fogel
- Bizzuka Big Idea Blog: Six Blueprints to Create “Youtility” in Your Company by Jay Baer
- AgWired: Join #TeamAgChat by Chuck Zimmerman
July 2013
- The Entrepreneur’s Radio Show: Creating useful marketing with no HYPE to grow your business by Travis Jenkins
- Oracle: Our Brand Could Be Your Life by Caroline Kvitka
- Associations Now: Books: Sonia Sotomayor’s Path to Success by Kristin Clarke
- Canada MSN News: Rewriting the marketing playbook by Jay Robb
- Blog Talk Radio: Jay Baer, Neill Feathers, Chris Ashby and more! with Barry J. Moltz
- Fast Company: Marketing, With a Side of Truth: The Secret McDonald’s Recipe for Canadian Success by Jay Baer
- Fast Company: The Simple Secret That Can Transform Your digital Marketing Strategy by Ekaterina Walter
- American Marketing Association: Youtility by Jay Baer with David Kenard
- Business Record: How helpful are you? by Drew McLellan
- Young Upstarts: [Review] YOUtility by Walter Lim
- Infusionsoft Big Ideas Blog: Jay Baer Talks “Youtility” and What It Means for Content by Andrea Parker
- The Spec: Rewriting the marketing playbook by Jay Baer
- Fast Casual: The Shift Toward Youtility Marketing by Nate Riggs
- Terra: A Restaurant Build (and Rebuilt) With Customer Loyalty by Wensdy Von Buskirk
- Marketing Profs Podcast: Marketing So Useful, People Would Pay For It: Youtility Author Jay Baer Talks to Marketing Smarts with Kerry O’Shea Gorgone
- Business2Community: Youtility Author Jay Baer on Why Smart Marketing is all About Help Not Hype (video) by Arnie Kuenn
- Business2Community: Why Creating Content That Consumers Want Isn’t Enough by Jay Baer
- Havasu News: LHHS graduate writes bestselling book by Kim Burgess
- Content Warfare Podcast: Transcending the Transaction through Useful Marketing with Jay Baer with Ryan Hanley
- MarketingProfs: Marketing So Useful, People Would Pay For It: Youtility Author Jay Baer Talks to Marketing Smarts (video) with Kerry O’Shea Gorgone
- Small Business Trends: Does Your Business Have “Youtility?” by Ivana Taylor
- Duct Tape Marketing: The 4 Most Important Drivers of Marketing Success by John Jantsch
- Copyblogger: 3 Modern Marketing Mistakes and How to Fix Them by Jay Baer
- Offerpop: 3 Ways Social Campaigns Can Help You be a Youtility by Offerpop
- Amy Porterfield Blog: How the Merge of Personal and Commercial Relationships Changed Marketing by Jay Baer
- TwistImage: From Advertising to Youtility with Jay Baer with Mitch Joel
- The Sales Lion: Why “Useful” Beats “Amazing” Any Day of the Week in Marketing by Marcus Sheridan
- Social Media Explorer: Three Reasons Youtility Is The Most Important Book You’ll Read by Jason Falls
- InfusionSoft: Jay Baer Talks “Youtility” and What it Means for Content by Andrea Parker
- Small Shop Social: Book Review: Youtility, by Jay Baer by Rosemary O’Neill
- FastCasual: Podcast: The Shift Toward Youtility Marketing by Nate Riggs
- Multichannel Magic: 5 Takeaways from Youtility by Jay Baer by Debra Ellis
- Social Media Today: 5 Takeaways from Youtility by Jay Baer by Debra Ellis
- Sparksheet: Content is Fire and Social Media is Gasoline by Jay Baer
- Allen and Gerritsen: Whet Your Appetite – SitOrSquat by Charmin (video)
- Facebook: Photo post by Carl Landau
- Read to Lead Podcast: Episode #005: Jay Baer, New York Times Best-Selling Author of Youtility with Jeff Brown
- Hubspot: How to Create Marketing That’s Actually Helpful by Shannon Johnson
- HMA Public Relations: Youtility – Be Helpful and Not “Hypeful” by Kelly Potts
- The Hayzlett Group: 3 Marketing Misalignments and How to Fix Them Fast by Jeffrey Hayzlett
- Nestivity: 7/24 Tweetcast with Youtility Author Jay Baer
- Janrain: Delightful Marketing Requires Insights, Not Just Ideas by Jay Baer
- The Myndset: The Burberry Kiss xx – The latest digital initiative from a classic British fashion brand by Minter Dial
- American Express Open Forum: Why Online Conversations Don’t Matter Anymore (and Never Did) by Rohit Bhargava
- SierraTierra: How Isis Parenting is Growing From Help, Not Hype by Lisa Kalner Williams
- Creative On Call: Brand Evangelism vs. Youtilitarianism by Chuck Kent
August 2013
- Resonance: Podcast Episode 030: Jay Baer Talks Youtility and Content Marketing with Rachel Parker
- Internet Marketing Insights: The Jay Baer “Talk Walker” interview (video) with Jon Leland
- National Association of Realtors: Have You Been Useful Today? by Meg White
- Next Stage Media Group: Jay Baer Interview 2013 by Pamela Muldoon
- Boom Social: YOUtility: Stop Trying to be Amazing and Start Being Useful! by Kim Garst
- Steve Woodruff Blog: The Cornerstone of Success: Youtility by Steve Woodruff
- Business First: Marketing is about helping, not hype, author says by Andrew Robinson
- Smart People Podcast: Episode 103 – Jay Baer with Chris Stemp and Jon Rojas
- 360 Connext: Youtility and Strategies for Earning Loyalty by Jeannie Walters
- Livejournal: Help Not Hype by Brendan Tripp
