You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
Why the Key to Content Marketing is Becoming a Digital Dandelion
If you’ve read this blog much, you’ll know that I’m a huge fan of the Lowe’s #FixInSix content program, whereby the company publishes 6-second household tips on Vine. Unfortunately, the manuscript for my book, Youtility, was finished before the FixInSix program launched, but I still talk about it in almost every presentation. Here’s why: 1. […]