5 Undeniable Reasons to Invest in Data-Driven Audience Insights
Without data-driven audience insights, brands are in the dark. Have you identified your brand’s Who, What, When, Where, and Why?
How Data-Driven Insights Build Strong Brand Community
It’s time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights.
How to Take an Audience-Centric Approach to Content Marketing
An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
How to use big data to find sponsors for your podcast and blog
Running a media company requires technology to learn detailed information about audiences and sponsorships. See how Jay Baer uses Affinio to answer the most important media questions.
The Science of Inequality – Finding Your Influential Customers
Does social media breed inequality? Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked […]