The State of B2B Digital Marketing: 5 Findings That Will Influence Your Next Steps [2021 Research]
How to create a content marketing strategy your customers will love, in seven steps.
B2B Marketers Are Working Harder Than Necessary
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer.
Why the Future of Marketing Is ‘Business to Human’
Forget B2B and B2C. There’s a new movement in store for the future of marketing, and it’s all about staying human.
How to Reap the Revenue Rewards of Smarketing
Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards
6 Steps To Transform your B2B Marketing Program
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
The Most Valuable Lesson a B2B Marketer Will Ever Learn
As a journeyman marketing writer, my job is to simplify stuff. It often works like this: I go into a meeting. My client invited a number of others because they really know the product and the replica watches market. These are experts. After the handshakes, card swaps and small talk, I go into listen mode. […]
If You’re B2B, What Day You Tweet Doesn’t Matter
(at least on weekdays) On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here We’ll cover a lot of ground about when’s the best time for Twitter and Facebook communication […]
Join Me in Boston and Save $200
Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, […]