80 Percent of B2B Buyers Expect Real-Time Interaction
Forget B2C or B2B—buyers’ elevated expectations signal a changing customer mindset, disrupting everything we know about purchase decisions.
Successful Social Pros Create Their Own Content
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
It’s Time to Pay to Play
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Customer Support on Social Media is No Longer Optional
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
How to Meet Your Audience Where the Action Is
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
B2B Marketers Are Humans, Too
Why make a B2B ad that looks like B2C content? Because B2B marketers are just as hungry for messaging that packs both utility and enjoyment.
Why Marketers Need to Give Themselves Permission to Let It Go
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
How to Translate B2B Best Practices Into B2C Marketing Strategy
B2B and B2C may be two sides of the same marketing coin, but that doesn’t mean B2C marketers should skip these tips from the B2B playbook.