4 Strategies for Boosting Your Personalization Strategy Through Data
Big data allows marketers to create the content and experiences their audiences want and take their personalization strategy to new heights.
40 Percent of Marketers Will Use Data to Enhance Customer Experience by 2018
More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it?
6 Ways to Stay Ahead of What the World Thinks
As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.
Why Data-Driven Marketing Might Be a Bad Idea
When marketers obsess over data-driven insights and results, creative risk-taking suffers. Metrics and creativity must work hand-in-hand.
5 Steps for Turning Big Data into Smart Data
Without structure, big data can prove too unruly to be usable. These steps can help you turn it into smart data anyone on your team can use.
How To Fix Your Marketing Blind Spot
Marketers don’t really know what customers want because they typically aren’t interacting with customers directly. Here’s how to fix that. Post and slides from Jay Baer.
How to Cross the Visual Content Canyon
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
How to Uncover Meaningful Social Data
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate […]
4 Nearly Guaranteed 2012 Social Media Predictions
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading) […]